AntiqueAppliances.Com
Goes International
 AntiqueAppliances.com
has officially become an international company. In February
of 2002, AntiqueAppliances.com was contacted by the public
relations firm of Metro Leo Burnett, Ltd. in Riga, Latvia.
Metro Leo Burnett represents the Phillip Morris - Latvia corporation
in developing a national advertising campaign for the well
known company. Antique Appliances has supplied two vintage
refrigerators to be used in the Phillip Morris - Latvia ad
campaign that will run from March 2002 through September of
2002. The ads will run in the countries of Latvia and Estonia,
two former Russian Baltic countries. The refrigerators, a
1946 General Electric, finished in Sun Yellow with Black inset
graphics and a 1946 Westinghouse, finished in Cobalt Blue
with hammered silver trim, will be featured in the ads and
will ultimately be prizes to be given away at the end of the
campaign.
 Crating
and shipping the two refrigerators proved to be a real learning
experience for the crew at AntiqueAppliances. Although the
crating process remained the same as for domestic shipments,
the paperwork and procedures for having the refrigerators
sent via air cargo resulted in a real educational process.
With the assistance of the helpful people at The Tower Group
in Miami, Fla., the units were picked up from our facility
in Georgia, taken to Miami, then flown via Air Canada to Frankfurt,
Germany. From Frankfurt, proper documentation was required
to get the refrigerators through German customs and then transported
to their final destination in the city of Riga, the capital
of Latvia. The entire process took only 7 days from pick up
to delivery, but required countless phone calls, e-mails and
faxing of documentation.
The entire crew of AntiqueAppliances would
like to thank the helpful folks at the Tower Group in Miami
for making our first international shipment a success. We
would also like to wish the people at Metro Leo Burnett, Ltd.
a successful campaign and relationship with their client the
Phillip Morris - Latvia Company
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